A cornerstone of good PR practice is having well trained individuals and the right strategy in place for whatever issue or crisis may arise, which is precisely what our crisis communications courses are designed to provide.
From crisis planning and management to being prepared for the specific threats of the online world, our courses give practitioners at every level the knowledge and skills to protect hard earned reputations and even turn negatives into positives.
It’s not always the crisis itself that damages or destroys reputations but the way it’s handled and this course provides PR practitioners and senior consultants the essential skills to prepare and manage the communications in all kinds of tricky situations, effectively and with confidence.
The case for crisis PR; risk analysis and contingency planning; stakeholders and audiences; crisis procedures; training and rehearsals; crises on-the-day and seizing the initiative; handling the media; follow up and learnings.
In the digital age, reputations that have taken years to build can be shattered in minutes, which is why this workshop provides PR practitioners with a mix of theory, case studies and practical sessions to develop the right strategy and tactics to come out on top.
Understanding online attacks; when social media goes bad; online reputation audit; preparing for defence; online crisis strategies; tactics for online reputation management.