Online PR & Social Media

 

With our fingers, quite literally, on the touchscreen of instant, mobile communication, our online PR and social media training courses are specially designed to help PR and marketing professionals at every level understand and implement effective campaigns in the digital age.

From Facebook and Twitter to SEO, blogging and podcasts, our online PR courses provide the essentials for getting started, harnessing the opportunities and avoiding common pitfalls.

Developing A Digital Strategy

Synopsis

A cornerstone PR training course to help businesses and brands harness the opportunities of fast moving online communications in the context of the organisation’s wider culture and marketing strategy and avoiding the pitfalls along the way.

Content Summary

Integrating online and offline PR activity; understanding the cultural context; formulating an online strategy; identifying target audiences; developing ‘big ideas’ online; managing online campaigns.

Duration: 4 sessions

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Building Brands In The Digital Age

Synopsis

An in-depth training course that explores the new rules, techniques and strategies for building a powerful and long lasting brand in today’s online generation.

Content Summary

The importance of branding; brand positioning; building and maintaining a brand; developing brand values and brand personality; harnessing online and offline techniques.

Duration: Full and half day courses

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Social Media Metrics

Synopsis

As social media plays an increasingly vital role in every PR and marketing campaign, this webinar gives companies and professionals the essential tools to evaluate activity and measure the all-important return on investment.

Content Summary

Establishing realistic objectives; setting key performance indicators; tools for measuring ROI; measuring amplification and influence; establishing parameters for advocacy; designing the pull-in and push-on approach;  output, out take and outcome; avoiding pitfalls.

Duration: Full and half day courses

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Writing for the Web

Synopsis

As websites are one of the most powerful means of communication, this course provides the essential knowledge and skills for all professionals involved with writing or managing online content, from the proven methods, styles and techniques to avoiding common pitfalls.

Content Summary

Understanding style and tone; making content memorable; mastering micro-content; enhancing content through layout and design; knowing the terminology; employing marketing tools.

Duration: Full and half day courses

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Writing Effective Blogs

Synopsis

Blogging can be one of the most useful and influential methods of communication and so this in-depth course has been designed to demystify this dynamic new medium and help professionals understand how to write blogs that their target audiences want to read and return to time and again.

Content Summary

Demystifying corporate blogging; creating enticing copy; etiquette and terminology; technicalities and legalities; maintaining impact; evaluating impact.

Duration: Full and half day courses

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Creating Effective Podcasts

Synopsis

As we all increasingly demand our information wherever and whenever we choose, podcasts are an invaluable tool in the communication process and this in-depth course provides a step-by-step guide of how companies and professionals can do it well.

Content Summary

Creating memorable podcasts; uploading and distribution; establishing an audience; attracting audiences back for more.

Duration: Full and half day courses

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