PR & Marketing

 

For junior executives to senior consultants and also business managers, our PR and marketing training courses provide essential knowledge and skills to plan, manage and implement the most effective campaigns.

From winning pitches and coming up with the big idea to strategic planning and building brands our PR and marketing courses range from the key principles and tools to more specialist skills that are the foundations for success. 

Introduction to PR

Synopsis

An essential grounding in the basics of PR practice, designed for juniors just starting out and to help managers understand its role in the marketing mix.

Content Summary

How the media works; gaining third party endorsement; building and protecting reputation; developing strategies; deciding tactics for a successful campaign.

Duration: TBC

Introduction to marketing

Synopsis

Designed for all newcomers to marketing, this A to Z course covers all the primary principles and techniques of planning and implementing effective strategies and campaigns.

Content Summary

Marketing research & methodology; product design and placement; pricing, distribution and promotion.

Duration: TBC

Building Brands

Synopsis

For in-house PR and marketing managers or senior consultants, this in-depth course explores how to build a brand from scratch that will add value to a corporate image and identity.

Content Summary

Vision to values; positioning and promotion in the marketplace; the language of the brand; building and protecting the brand; overcoming obstacles and competitor obstructions.

Duration: TBC

Creating the ‘big idea’

Synopsis

All the most successful PR and marketing campaigns are based on a big idea and this course for PR managers explores how to unlock creativity in the team and turn the nucleus of a good idea into a really great one.

Content Summary

Beyond brainstorming; maximising team creativity; harnessing lateral and literal thought processes.

Duration: One Day

Strategic PR planning

Synopsis

Aimed at senior PR managers and consultants, this course teaches how to develop tactical planning and implementation skills into structured, strategic PR planning.

Content Summary

Structuring a strategic PR campaign; getting a good brief; issues analysis; using the POSTAR planning tool; making the link between objectives, strategy and evaluation; optimising the creative process; successful pitches and proposals; involving top managers.

Duration: One Day

Writing winning press releases

Synopsis

Invaluable for all ‘first jobbers’ in PR, this course reveals the dynamics of news and proven methods of writing effective news releases that will provide the most reliable and versatile source of media coverage.

Content Summary

Understanding the news; news triggers and story angles; formatting news; methodology & structure; developing technical and journalistic skills; key messages and quotes; multimedia news content; distribution formats.

Duration: One day

Pitching stories to the media

Synopsis

This cornerstone course gets to the very core of powerful PR by providing professionals with the vital skills and confidence to successfully pitch stories to the media, achieve cut-through and secure coverage ahead of the competition.

Content Summary

Common problems; strong stories; creating angles; riding the news cycle; knowing the media and building contacts; tailoring for different media; telephone tactics and techniques; following up; photos and interviews as leverage.

Duration: TBC

Powerful presentations

Synopsis

Whether presenting within the company, to the public or at a press conference, the ability to do so with confidence and authority is key to making a powerful impact and this course equips PR professionals with the essential methodology and practical techniques.

Content Summary

Controlling and channelling nerves; addressing and holding the audience; planning the structure; visual aids; developing personal style.

Duration: TBC

Win that pitch

Synopsis

Designed for senior PR consultants, this course uncovers the secrets of why some agencies consistently win more pitches and why clients choose one agency over another then teaches how to maximise the chances of the being shortlisted and tactics to win the pitch on the day.

Content Summary

Understanding procurement; qualifying opportunities; getting on the long-list; winning without pitching; aligning proposals with client’s objectives; sharpening pitch techniques; making pitches gripping and memorable; managing client response.

Duration: TBC